Florencia Loncan

Communications Associate

What is your role at TLC? I am the lead of TLC’s outgoing digital communications, including, our social media, monthly newsletters, and blog posts. In my positions, I create content that engages diverse audiences throughout our region, while supporting TLC’s overall communications goals and projects. 

As a proud double Tar Heel, Florencia received her bachelor’s degree in environmental studies and her master’s in media and communication at UNC-Chapel Hill. With her strong foundation in conservation and her advanced communications training, Florencia is the newest addition to TLC’s Communications Team, serving as the Communications Associate. Since graduating in December 2023, Florencia completed a thru-hike of the Appalachian Trail, backpacking over 2,000 miles along the East Coast over 5.5 months. This experience deepened her passion for outdoor recreation and conservation, making her particularly enthusiastic about fulfilling TLC’s mission. 

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